Marketing budgets are valuable. Sharing a few data with marketing professionals may be helpful. According to the research conducted by the European Promotion Products Association EPPA in different parts of the world in 2013: 

• Cost Per Impression: Logoed bags used to tote things like groceries tie with writing instruments as having the lowest CPI of any promo item in the U.S.
• Age: Younger consumers (and Australians) are more likely to have branded desk accessories
• Advertiser Recall: 95% of those owning logoed outerwear like fleeces can recall the advertiser’s name 
• Trends: 27% of citizens of Paris own promotional USB drives vs. 11% of U.S. consumers

http://www.eppa-org.com/industry.html